(29 November 2017: Bangkok) With an attempt to set standard in social industry by encouraging creative and efficient use of social media, Thoth Zocial Co.,Ltd and Onebit Matter Co., Ltd. (OBVOC) collaborate with gurus and celebrities from several industries for preparing “Thailand Zocial Awards 2018”, the 6th social award event to praise brands and agencies that has the best performance on social media. To highlight the success of the award throughout 5 years, also bring back Thailand Zocial Awards in Entertainment.
Mr.Kla Tungsuwan, Chief Executive Officer Committee of Thoth Zocial Co.,Ltd., and Mr. Panern Asavawipas, CEO of Onebit Matter Co.,Ltd. reveal that we have seen the growth in social media trend by 9% in the first half of the year. In Thailand, social data has increased by 44% from 2.5 trillion messages in 2016 to 3.6 trillion messages throughout the 11 months of 2017. It is undeniable that social media become very influential and powerful today as it is another effective communication channel that can connected brands and customers.
“Throughtout the past 5 years, Thoth Zocial and OBVOC see a significant influence of social media on every sector. We try and set the standard in Thailand’s social industry and introduce new perspectives to drive business growth with data. Also, to express our sincere appreciation to those who make genuine contributions to the industry, we organized the Thailand Zocial Awards which was very successful every single time. We have excellent feedback from the previous years and especially last year there were over 1,000 participants joining the event. This is another success that we have achieved as social data service provider.”
To emphasize success and create the standard in efficiently using social media, Thoth Zocial is ready to hold Thailand Zocial Awards 2018 to reward brands and agencies that excellently performed on different social media during last year. Mr. Kla continues “The 6th Thailand Zocial Awards will organized under an 18+ concept, “Data is sexy”. We are honored to invite experts and specialists from different industries in Thailand such as Professor Wittawat Roongreungpol – Marketing Academic at Thammasat University, Apisilp Trunganont – Co-founder & Chief Technology Officer Pantip.com, Hansa Wongsiripitack – SEA Director of Digital from J. Walter Thompson Asia Pacific, Tanadech Kulpitiwun – Executive Editor of BrandAge magazine and Rassarin Arunitiwit – Senior Editor from Brand Buffet to join the event. They will also provide their insight and advices regarding the update of “Zocial Metric” which is developed to help and measure social data more efficiently. The new metric consists of Fan based – an access to target market and followers, Growth – an increase the number of target market, Interaction – the interestingness of content, Share – sharing on social media, Sentiment – emotional connection to customers through brand’s social media. The Zocial metric is improved to response with customer behaviors and a rapid growth of social media. It will be used as a judging criterion in Thailand Zocial Awards 2018 as well.
The highlight of this year’s award is the come back of the Thailand Zocial Awards in Entertainment. It is an honor for Thoth that celebrities in entertainment industry like Ted- Yutthana Boonaom, CEO of Kan 555 Co., Ltd., and Chalakorn Panyashom – Chief Operation Officer and Director, business digital television of Workpoint Entertainment PCL. join the award judgement for this sector.”
Other awards that digital people cannot miss includes The Best Brand Performance and The Best Brand Performance by Platform. The awards given to the brands that has the most excellent performance.
The former is the awards given to the brands that has the most excellent performance categorized by different sectors, namely airlines, automobiles, finances and banking, beauty, alcohol, non-alcoholic beverages, electronic appliance, cosmetics, e-commerce, consumer goods, restaurant, hospital, insurance, electronic products, mother and children products/services, personal care products, real estates, retail business, department stores, state enterprise business and telecommunications. The latter is grouped by social media platforms including Facebook, Instragram, Line, Pantip, Twitter and YouTube.
For agencies, there is The Best Social Media Campaign award which will be given to the agencies that create the best social media project (5 awards). Agencies can send their campaign to compete from today until 15 January 2018. For more information and campaign submission, visit www.thailandzocialawards.com. Besides, there are another Special Awards (1 prize) and the return of The Best Social Entertainment (18 prizes) as well.
The 6th Thailand Zocial Awards 2018 under the 18+ concept, “Data is Sexy” will be held on Wednesday, February 28th 2018, 13:00 – 19:00 pm. at KBank Siam Pic-Ganesha, 7th Floor Siam Square. For more information and registration, please visit www.thailandzocialawards.com.
“Social media is an important marketing communication channel that changes very rapidly. Thailand Zocial Award 2018 will help brands and agencies to follow trends and develop applications more efficiently in every business.” added Mr. Panern.