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1. Introduction

This Notice is issued by Wisesight (Thailand) Co., Ltd. (hereinafter referred to as the "Company" or "Wisesight") to describe the collection and use of the personal data of visitors to the Company's websites, the use of cookies and similar tracking technologies, and the use of marketing automation tools and website usage behaviour analytics.

This is to ensure that data subjects receive the information required under the Personal Data Protection Act B.E. 2562 (2019) (the "PDPA").

This Notice is addressed to natural persons acting as business counterparties of the Company, whether directly in a personal capacity or as representatives/contact persons of juristic persons, namely:

  • wisesight.com and the subdomains of the main website.
  • The websites of the Company's products falling within the Company's administration.

2. Collection of Personal Data

Personal data collected via the websites

  • Data entered into the Contact us, Demo request, Sales inquiry, and Pricing inquiry forms.
  • Data submitted when subscribing to newsletters or marketing content (e.g., white papers, case studies, e-books).
  • Registration data for webinars or events organised by the Company.
  • Messages and questions you send through the chat widget or other communication channels on the websites.
  • Feedback and questionnaire responses.

Data collected automatically via cookies and tracking technologies

  • IP address and location inferred from IP (country, province/city).
  • Browser type and version (browser fingerprint).
  • Operating system and version.
  • Screen size and resolution.
  • Browser language setting and time zone.
  • Device type (desktop / mobile / tablet).
  • Referring URL prior to entering the website.
  • Pages visited and usage paths (clickstream).
  • Time spent on each page.
  • Link clicks and interactions with content.
  • Scroll data and page-scrolling behaviour.
  • Search terms you type on the website.
  • Cookie identifiers and equivalent identifiers (cookie IDs, advertising IDs).

3. Categories of Cookies and Tracking Technologies Used by the Company

  • Strictly Necessary Cookies — cookies of this category are necessary for the operation of the website and cannot be switched off in the Company's systems.
  • Analytics Cookies — cookies of this category help the Company understand website usage in order to improve performance.
  • Marketing & Advertising Cookies — cookies of this category are used for displaying interest-based advertising, measuring marketing effectiveness, and retargeting.
  • Marketing Automation and Lead Tracking cookies — cookies of this category are used for tracking leads and managing customer relationships through integration with CRM and marketing automation tools.

Lead Scoring and Marketing Profiling

The Company uses data collected via cookies and your interactions on the websites to:

  • Lead Scoring — score your interest in the Company's products and services based on usage behaviour (e.g., pages viewed, content downloaded, news subscriptions).
  • Lead Nurturing — send content and communications appropriate to your stage in considering the products.
  • Behavioral Segmentation — assign you to groups according to interests and behaviour, in order to tailor communications to your needs.
  • Conversion funnel analysis — analyse the points at which website visitors convert into leads and into customers.

Managing Cookies

You can manage cookies by changing your cookie settings — accepting, rejecting, or switching off particular cookies. You can do so by selecting your cookie settings or configuring your browser, for example prohibiting the use of advertising cookies by switching such cookies off. However, such cookie settings may affect the performance of your use of the Company's websites: some cookie settings may mean that you cannot use parts of the website, or that your usage preferences cannot be saved; in addition, they may affect the display of the Company's web pages, which may not render fully and correctly.

Privacy Notice

If you wish to know more about the collection, use, and/or disclosure of your personal data, please read the Company's personal data protection policy in the Privacy Notice for External Parties published on the Company's website. This Cookie Policy forms part of the Company's personal data protection policy.

4. Complaints and Contact Channels

Channels for Exercising Rights

Data subjects may exercise the above rights through the following channels:

  • Internal channel — data subjects may lodge complaints with the Company directly through the DPO via the channels specified.
  • Government channel — where a data subject is dissatisfied with the Company's handling of a matter, or wishes to lodge a complaint directly with a government authority, the data subject may contact: Office of the Personal Data Protection Committee (PDPC). Address: 7th Floor, Ratthaprasasanabhakti Building, The Government Complex, 120 Moo 3, Chaengwattana Road, Thung Song Hong Sub-district, Lak Si District, Bangkok 10210. Telephone: 02-142-1033. Email: saraban@pdpc.or.th. Website: https://www.pdpc.or.th

5. Review and Amendment

We reserve the right to change and amend this Notice. Please visit this website periodically to review the Cookie Policy and other additional information, which we will keep up to date on the Company's website; and, where appropriate, we may notify you of any changes via the email address you have provided.

  • Review — The Company will review this Policy at least once a year, or upon a change in law, in PDPC guidance, or a material change in the business.
  • Amendment — The Company will announce amendments to employees and affected data subjects through the Company's website and appropriate internal channels.
  • Effectiveness — Amendments take effect on the date of announcement or the date specified in the announcement, whichever occurs later.

We use cookies

We use three types of cookies; necessary cookies, functional cookies, and analytics cookies to improve your website browsing experience, but these cookies are not directly identifiable you as a person. To receive the most relevant offers and benefit, please click the "allow" button for targeting cookies. Learn more about our Cookie Policy.