Wisesight (Thailand) Co., Ltd. the leader of social media analysis breakthrough, also known as the best player in social media information analysis field, is stepping up to build a standard in using social media creatively and effectively. Led by Kla Tangsuwan, Chief executive officer of Wisesight (Thailand) Co.,Ltd holds Thailand Zocial Awards 2019 for the seventh time at KBank Siam Pic-Ganesha Center of Performing Art, 7th floor, Siam Siam Square One on Thursday 28th February 2019, 1PM.
Nowadays, social media has been increasingly playing a bigger role and becoming one of essentials of people in this era. Recognized of its features, social media is used as a tool for sharing, chatting, or even a part of business. It can be said that social media is considered as a center of communication providing the most comfortable and quickest way possible. Kla Tangsuwan said,
“In 2018, there were 5.3 million messages sent and received on social media platforms in total for the whole year, growing 47 percent from the year earlier, which means that there were 10,000 messages sent every single minute. Of the total messages sent and received, more than 230 million images were featured and able to counted for the first time in Thailand as a source of analysis to better help understand consumers’ behavior. In the other sense, those images help brands comprehend customers’ perspectives toward its products and services through photos taken from market activities. In addition, brands are offered a great chance to learn about customers’ preference through Wisesight Trend, an online website allowing public and brands to have a real-time updates of trends going on social media platforms.”
This year wisesight made a comeback with the seventh Thailand Zocial Awards 2019, given in recognition of preeminence while encouraging celebrities to improve their performance online. The award is held under PLAY: Rolling your data concept, inviting actors, actresses, artists, and celebrities to join the red carpet. Professionals such as Prof. Witawat Rungruangphon, marketing scholar from Thammasat Business School**, Apisilp Trunganont** co-founder and chief technology officer for Pantip.com**, Thanadej Kulpitiwan** editor-in-chief for BrandAge magazine**, Nakarin Wanakitpaiboon** editor-in-chief for THE STANDARD newspaper**, Surasak Lhueng-u-sakul** Founder of BrandBaker digital agency**, Yuthana Boonorm** President for Gan 555 music publisher and organizer**, Chalakorn Panyashom** chief executive officer for Digital Television, Workpoint Entertainment**,** and Wichian Rerkpaisan founder of genie records, for indicators related to social media influencers and entertainment**.** Wisesight Metric used for the evaluation is divided into 3 parts, Brand Metric – measuring brand performance on social media platforms, Influencer Metric – measuring influencer potential on social media, and Entertainment Metric – measuring accomplishment of actors, actresses, singers, movies, series, and TV programs on social media platforms. Besides, wisesight also adds Voices for the first time as another determinant to measure the degree of brand awareness and reference gained from market activities on social media platforms.
The gathering of famous social media platforms such as ****Google, Facebook, Instagram, LINE, Pantip, Twitter and the introduction of steaming platforms such as AIS Play, JOOX, Line TV, True ID TV, VIU and YouTube joining the event for the first time, are among highlights awaiting to take the stage unveiling inside stories regarding the movement of social media during the past few years, along with updating their latest features to ensure usages’ understanding of the newly introduced trademarks.
Thailand Zocial Awards 2019 merits 154 awards: 24 awards for best brand performances on social media by industry, 7 awards for best brand performances granted by famous social media platforms, 11 awards for those in entertainment industry having the best performance on social media, 11 awards for the most influential individuals on social media, 5 awards for the best social media campaign (for brands and agencies creating exquisite work), 1 award for glorifying an individual or institution in using social media in creative and effective ways.
In addition, new wave singer of this generation BNK48 #2 is lining up to treat guests to a live performance of their greatest hits.