Frequently asked questions

Wisesight is a social data analytics and intelligence company that helps brands understand consumers, markets, trends, and online conversations through platforms, data analytics, and research services. Wisesight's solutions support marketing, brand strategy, customer service, influencer analysis, and research planning.

Wisesight offers several solutions, including Zocial Eye for social listening, Warroom for social customer engagement and ticket management, Influencer Directory for influencer analysis, Research services for turning data and consumer insights into strategic recommendations, and Virtual Persona, an Interactive Simulation Platform

Zocial Eye is Wisesight's social listening platform that collects and analyzes consumer conversations, feelings, and behaviors across social media to uncover insights about brands, products, services, campaigns, and market trends.

Zocial Eye can track online conversations and social media data across channels such as Facebook, Instagram, Pantip, YouTube, TikTok, major news websites, and blogs, depending on the campaign setup and data availability.

Warroom is Wisesight's enterprise social customer engagement and ticket management platform. It centralizes social media chats, inquiries, comments, and cases into one platform so teams can manage customer service more efficiently.

Virtual Persona is Wisesight's interactive simulation platform that helps brands simulate target audiences, test ideas, create survey questions, analyze responses, and explore market scenarios before launching campaigns or products.

Influencer Directory is a Wisesight solution for discovering, analyzing, and comparing influencers based on audience profile, account performance, content behavior, and relevance to brand communication goals.

Yes. Wisesight uses AI to support social data analysis, sentiment classification, visual data analysis, insight summarization, and research simulation. Zocial Eye includes AI features such as sentiment analysis, logo recognition, OCR, scene recognition, object recognition, NER (Named entity recognition) and AI Summary Insights (Intelligent Insights).

Yes. Zocial Eye includes visual analysis features such as Logo Recognition, OCR, Scene recognition and Object Recognition to help brands detect hidden mentions and understand visual contexts from social media images.

Yes. Wisesight helps brands compare online conversations, social performance, sentiment, content movement, share of voice, and campaign results against competitors through social data analytics and platform features such as Comparison View in Zocial Eye.

Wisesight Research is a social data research service that analyzes consumer conversations from social media and online sources to uncover actionable insights for marketing, branding, product development, and business strategy.

Wisesight Research uses social data to analyze what consumers say, feel, expect, and discuss online. This helps brands understand consumer behavior, market trends, brand perception, campaign response, and unmet needs.

Wisesight Research supports several types of analysis, including brand analysis, campaign analysis, consumer insight analysis, trend analysis, competitor analysis, and social data research reports.

Yes. Wisesight Research can analyze consumer attitudes toward a brand, including positive and negative perceptions, key discussion themes, brand strengths, weaknesses, and comparison with competitors.

Yes. Wisesight Research can analyze campaign performance across Paid, Owned, and Earned media by looking at consumer response, engagement, sentiment, content performance, influencer quality, and campaign conversation themes.

Yes. Wisesight Research can compare brand and competitor conversations, communication strategies, social sentiment, content themes, consumer feedback, and share of voice to identify competitive gaps and opportunities.

Yes. Wisesight Research helps brands identify consumer needs, motivations, barriers, purchase drivers, complaints, lifestyle signals, and emerging expectations from real online conversations.

Yes. Wisesight Research can analyze consumer feedback, category needs, product pain points, usage behavior, and market opportunities to support product improvement or new product development.

Yes. Wisesight Research helps marketers turn consumer voice and market signals into clearer planning inputs for communication strategy, campaign direction, content planning, positioning, and audience understanding.

Wisesight Research uses real online conversations as a data source, so brands can understand what consumers naturally talk about in the market. It can complement traditional research by adding real-time context, spontaneous consumer opinions, and category movement from social media.

Monitoring and Alert is a service that monitors online conversations and sends alerts when important brand-related issues, mentions, risks, or situations appear online.

Monitoring and Alert can track brand mentions, campaign conversations, specific topics that the brand cares about, potential crises, competitor movement, customer complaints, product feedback, and social media conversations related to the brand.

Monitoring and Alert helps brands keep track of important online conversations without manually checking every platform. It helps teams detect risks faster, understand the voice of consumers, and respond to important situations in time.

Yes. Monitoring and Alert can notify the team when high-risk mentions, negative sentiment, or crisis-related issues are detected, helping the team become aware of problems faster and respond in time.

Yes. Monitoring and Alert includes expert review before reports are sent, helping ensure that important messages and issue summaries are filtered and checked before being shared with the relevant teams.

Yes. Monitoring and Alert can provide daily summary reports for internal teams or executives, helping organizations continuously track important issues, consumer feedback, and emerging topics.

Alert channels depend on the service setup. They can support customizable channels such as email, or use Message Center, an application that helps monitor Zocial Eye campaigns quickly.

Message Center is an application that receives consumer voice data on selected topics from Zocial Eye and sends alerts, helping relevant teams identify important issues and take action faster.

Monitoring and Alert is suitable for Customer Service, Crisis Management, Marketing, Branding, and Social Media teams, as well as government organizations or agencies that need to monitor.